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	<title>Stuart Eglin Online &#187; Blog posts</title>
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		<title>How to find new customers</title>
		<link>http://www.stuarteglin.com/2012/01/how-to-find-new-customers/</link>
		<comments>http://www.stuarteglin.com/2012/01/how-to-find-new-customers/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 16:07:45 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Blog posts]]></category>
		<category><![CDATA[Things I found]]></category>

		<guid isPermaLink="false">http://www.stuarteglin.com/?p=1270</guid>
		<description><![CDATA[I walked past a shop window in Liverpool earlier today, and saw a big poster which said &#8220;10% off for new customers&#8221;. It was a big poster in flourescent orange. The sign was wrong on so many levels. Firstly, it was in a hairdressers window &#8211; the colour didn&#8217;t exactly fill me with confidence about [...]]]></description>
			<content:encoded><![CDATA[<p>I walked past a shop window in Liverpool earlier today, and saw a big poster which said &#8220;10% off for new customers&#8221;. It was a big poster in flourescent orange.</p>
<p>The sign was wrong on so many levels. Firstly, it was in a hairdressers window &#8211; the colour didn&#8217;t exactly fill me with confidence about the quality of service inside. And more importantly, what does it say about the existing loyal customer if they are going to charge new customers 10% less? We need to think about the unintended consequences of our actions.</p>
<p>Too many companies (see banks, insurance companies etc) don&#8217;t value their existing customers. Instead, they give all of the incentives to the new customer.</p>
<p>It&#8217;s much harder to find a new customer or client than it is to keep an existing one.</p>
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		<title>Learning Academy 2</title>
		<link>http://www.stuarteglin.com/2011/11/learning-academy-2/</link>
		<comments>http://www.stuarteglin.com/2011/11/learning-academy-2/#comments</comments>
		<pubDate>Mon, 28 Nov 2011 16:08:44 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Blog posts]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.stuarteglin.com/?p=1265</guid>
		<description><![CDATA[It has been a few months now, and the Academy is progressing really well. We have used the Myers Briggs Type Indicator and had a really useful workshop on that. Then we started work on our first book – &#8216;Transitions’ by William Bridges. The book we are working on at the moment is ‘Do More [...]]]></description>
			<content:encoded><![CDATA[<p>It has been a few months now, and the Academy is progressing really well. We have used the Myers Briggs Type Indicator and had a really useful workshop on that. Then we started work on our first book – &#8216;Transitions’ by William Bridges.</p>
<p>The book we are working on at the moment is ‘Do More Great Work’ by Michael Bungay Stanier. I wrote to Michael a few weeks ago to see if he would be interested in working with us. He lives in Canada so there were some practical difficulties to overcome. However, thanks to the wonder of Skype we managed to plan and deliver a 1 hour workshop at the end of last week. The technology worked beautifully thanks to a team with plenty of bright ideas. In the end 12 of us worked with Michael and we had a small camera crew in the<br />
space with us to capture the event. This will be online soon on the work website along with a few small clips on YouTube.</p>
<p>One of the interesting things about the workshop was that we invited in some of the freelancers who work with us on various projects. It was a great opportunity to recruit the wider team to work together – and the<br />
feedback from the freelancers was incredibly positive. “The first time in years I have had the chance for any personal development” said one of them.</p>
<p>All in all, it was an incredibly positive experience. Michael’s input was really helpful and very focused, and as a team it was a really productive experience. One of the team commented that it was as though Michael was in the room with us.</p>
<p>The Development Academy will continue over the next few months.  I will post further feedback on its progress.</p>
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		<title>A Learning Academy</title>
		<link>http://www.stuarteglin.com/2011/08/a-learning-academy/</link>
		<comments>http://www.stuarteglin.com/2011/08/a-learning-academy/#comments</comments>
		<pubDate>Tue, 16 Aug 2011 15:40:34 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Blog posts]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Books and Reading]]></category>
		<category><![CDATA[New Ideas]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.stuarteglin.com/?p=1260</guid>
		<description><![CDATA[I manage a small team in my &#8220;day job&#8221;. Recently, at team meetings I have been introducing some of the writers who have influenced me in my working practise. I have also shared a number of videos which I found particularly interesting. At the last team meeting before the summer break, I introduced 6 books [...]]]></description>
			<content:encoded><![CDATA[<p>I manage a small team in my &#8220;day job&#8221;. Recently, at team meetings I have been introducing some of the writers who have influenced me in my working practise. I have also shared a number of videos which I found particularly interesting.</p>
<p>At the last team meeting before the summer break, I introduced 6 books which have had a particular impact on the way in which I work:</p>
<ul>
<li>Michael Bungay Stanier &#8211; Do more great work</li>
<li>William Bridges &#8211; Managing Transitions</li>
<li>Tom Peters &#8211; Re-imagining</li>
<li>David Allen &#8211; Getting Things Done</li>
<li>Robin Sharma &#8211; The monk who sold his ferrari</li>
<li>Stephen Covey &#8211; The seven habits of highly effective people</li>
</ul>
<p>In the meeting we discussed the best way to work with these as a group. We decided that a form of &#8216;book club&#8217; would be the best idea. So, we will each read one of these books over the period of a month and then have a discussion about it at the next meeting, looking at implications for the way we work as a team.</p>
<p>I guess you could call it a learning academy. I intend to further develop this academy idea as the months go by. I am also keen to look at ways in which we can use videos and other materials to build the learning. Hopefully this will help us as a team to build in a strong value base to our work.</p>
<p>Watch this space&#8230;.</p>
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		<title>Podcasts I listen to #5: Headphone Commute</title>
		<link>http://www.stuarteglin.com/2011/07/podcasts-i-listen-to-5-headphone-commute/</link>
		<comments>http://www.stuarteglin.com/2011/07/podcasts-i-listen-to-5-headphone-commute/#comments</comments>
		<pubDate>Thu, 21 Jul 2011 07:41:21 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Blog posts]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Things I found]]></category>

		<guid isPermaLink="false">http://www.stuarteglin.com/?p=1256</guid>
		<description><![CDATA[If you have been following this series, you will know that my tastes in podcasts are somewhat eclectic. I like podcasts to amuse me, educate me, and introduce me to new music. The choice today is &#8216;Headphone Commute&#8216; which is an irregular podcast (every couple of weeks or so) featuring a mix of music. The [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stuarteglin.com/wp-content/uploads/2011/07/headphone-commute.jpg"><img class="alignleft size-medium wp-image-1257" title="headphone commute" src="http://www.stuarteglin.com/wp-content/uploads/2011/07/headphone-commute-293x300.jpg" alt="" width="293" height="300" /></a>If you have been following this series, you will know that my tastes in podcasts are somewhat eclectic. I like podcasts to amuse me, educate me, and introduce me to new music. The choice today is &#8216;<a href="http://reviews.headphonecommute.com/podcast/">Headphone Commute</a>&#8216; which is an irregular podcast (every couple of weeks or so) featuring a mix of music. The music is often ambient in some form. The latest one has myriad beats as well as cool grooves. Recently there was a two part mix of contemporary classical music.</p>
<p>I always hear new things when I listen to these mixes, and the choices are always achingly beautiful. Just the thing for focusing the brain waves to a bit of serious writing, or complete relaxation.<a href="http://bit.ly/HCPodcast"> Sign up </a>and enjoy.</p>
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		<title>Writer&#8217;s Block</title>
		<link>http://www.stuarteglin.com/2011/07/writers-block/</link>
		<comments>http://www.stuarteglin.com/2011/07/writers-block/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 16:39:54 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Blog posts]]></category>
		<category><![CDATA[Photographs]]></category>
		<category><![CDATA[Writing]]></category>

		<guid isPermaLink="false">http://www.stuarteglin.com/?p=1249</guid>
		<description><![CDATA[A picture for those times when it&#8217;s a struggle to write anything at all: A walk in the Wirral, near Parkgate, on one of those days when the sky is as beautiful as the landscape. And a captured memory, because those are the ones that open up the block and create a safe haven to [...]]]></description>
			<content:encoded><![CDATA[<p>A picture for those times when it&#8217;s a struggle to write anything at all:</p>
<p><img class="alignleft size-medium wp-image-1250" title="P1010439" src="http://www.stuarteglin.com/wp-content/uploads/2011/07/P1010439-300x225.jpg" alt="" width="300" height="225" />A walk in the Wirral, near Parkgate, on one of those days when the sky is as beautiful as the landscape.</p>
<p>And a captured memory, because those are the ones that open up the block and create a safe haven to unlock the ideas.</p>
<p>Cloud formations like moments in the head, like the sense of an imagined landscape, long before it all.</p>
<p>Butterflies in the long grass, and a scent of buttercups and daisies. Remember childhood, and the days that stretched like timeless and endless moments imprinted now like something we thought we had forgotten long ago&#8230;</p>
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		<title>It&#8217;s a question of perspective</title>
		<link>http://www.stuarteglin.com/2011/07/its-a-question-of-perspective/</link>
		<comments>http://www.stuarteglin.com/2011/07/its-a-question-of-perspective/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 13:39:52 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Blog posts]]></category>

		<guid isPermaLink="false">http://www.stuarteglin.com/?p=1245</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stuarteglin.com/wp-content/uploads/2011/06/P1010325.jpg"><img class="alignleft size-medium wp-image-1242" title="P1010325" src="http://www.stuarteglin.com/wp-content/uploads/2011/06/P1010325-300x225.jpg" alt="Perspective" width="300" height="225" /></a></p>
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		<title>Podcasts I listen to #4: Frank Skinner</title>
		<link>http://www.stuarteglin.com/2011/06/podcasts-i-listen-to-4-frank-skinner/</link>
		<comments>http://www.stuarteglin.com/2011/06/podcasts-i-listen-to-4-frank-skinner/#comments</comments>
		<pubDate>Wed, 15 Jun 2011 16:31:49 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Blog posts]]></category>
		<category><![CDATA[Podcasts]]></category>
		<category><![CDATA[Things I found]]></category>
		<category><![CDATA[Micro-reviews]]></category>

		<guid isPermaLink="false">http://www.stuarteglin.com/?p=1228</guid>
		<description><![CDATA[I spend a lot of time travelling by car. It&#8217;s not unusual for me to spend up to 20 hours a week in the car. That&#8217;s why I listen to lots of podcasts as well as music. One podcast I have been listening to for over a year now which shrinks journeys and has me [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stuarteglin.com/wp-content/uploads/2011/06/itunes_artwork_frankskinner_med.jpg"><img class="alignleft size-full wp-image-1229" title="itunes_artwork_frankskinner_med" src="http://www.stuarteglin.com/wp-content/uploads/2011/06/itunes_artwork_frankskinner_med.jpg" alt="" width="158" height="158" /></a>I spend a lot of time travelling by car. It&#8217;s not unusual for me to spend up to 20 hours a week in the car. That&#8217;s why I listen to lots of podcasts as well as music.</p>
<p>One podcast I have been listening to for over a year now which shrinks journeys and has me laughing out loud is a podcast from Absolute Radio. It&#8217;s produced twice a week &#8211; the Saturday download is the spoken pieces from the radio show featuring <a href="http://www.absoluteradio.co.uk/podcasts/Frank-Skinner-on-Absolute-Radio">Frank Skinner</a> with Emily Dean and Gareth Richards. It&#8217;s about an hour long. Then, mid-week the same team produce a download only 30 minute show. Both of them are incredibly funny. It&#8217;s difficult to tell to what extent they are improvising. The whole thing sounds incredibly spontaneous.</p>
<p>The itunes feed is <a href="http://phobos.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?id=308800732">here</a>.</p>
<p>I love it!</p>
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		<title>Sand between the toes</title>
		<link>http://www.stuarteglin.com/2011/06/sand-between-the-toes/</link>
		<comments>http://www.stuarteglin.com/2011/06/sand-between-the-toes/#comments</comments>
		<pubDate>Mon, 13 Jun 2011 13:25:04 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Blog posts]]></category>
		<category><![CDATA[Writing]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Poetry]]></category>

		<guid isPermaLink="false">http://www.stuarteglin.com/?p=1223</guid>
		<description><![CDATA[Finding a reason for walking on a beach, and then realising that the feeling of sand between the toes will powerfully evoke memories: trying I have looked up into the stars at night That are so scattered Across the infinitely deep sky I have seen into great vacuums of awesome space And been left standing [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stuarteglin.com/wp-content/uploads/2011/06/P1010292.jpg"><img class="size-medium wp-image-1225 aligncenter" title="P1010292" src="http://www.stuarteglin.com/wp-content/uploads/2011/06/P1010292-300x225.jpg" alt="" width="300" height="225" /></a></p>
<p>Finding a reason for walking on a beach, and then realising that the feeling of sand between the toes will powerfully evoke memories:</p>
<p><strong>trying</strong></p>
<p>I have looked up into the stars at night<br />
That are so scattered<br />
Across the infinitely deep sky</p>
<p>I have seen into great vacuums of awesome space<br />
And been left standing<br />
Not understanding<br />
But trying.</p>
<p>&nbsp;</p>
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		<title>Ownership and demonstrating value</title>
		<link>http://www.stuarteglin.com/2011/06/ownership-and-demonstrating-value/</link>
		<comments>http://www.stuarteglin.com/2011/06/ownership-and-demonstrating-value/#comments</comments>
		<pubDate>Fri, 10 Jun 2011 16:10:38 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Blog posts]]></category>
		<category><![CDATA[Coaching]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[New Ideas]]></category>

		<guid isPermaLink="false">http://www.stuarteglin.com/?p=1202</guid>
		<description><![CDATA[A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves. Lao Tsu The quote above represents a value which I regard as pretty central to the way I function. It is important to avoid the ego dominating the way in [...]]]></description>
			<content:encoded><![CDATA[<div><em><a href="http://www.stuarteglin.com/wp-content/uploads/2011/06/lao_tzu.jpg"><img class="alignleft size-medium wp-image-1204" title="lao_tzu" src="http://www.stuarteglin.com/wp-content/uploads/2011/06/lao_tzu-266x300.jpg" alt="" width="266" height="300" /></a>A leader is best when people barely know he exists, when his work is done, his aim fulfilled, they will say: we did it ourselves</em>.</div>
<div>Lao Tsu</div>
<div>The quote above represents a value which I regard as pretty central to the way I function. It is important to avoid the ego dominating the way in which we lead. Achieving what needs to be achieved is more important than getting recognition for it.</div>
<div>But this issue has been compromised for me recently. There is a natural tension between the idea of ensuring that people feel ownership for something, and the need to ensure that we demonstrate value in the work that we do. How do we balance that tension? I think earlier in my career I would tend to take Lao Tsu&#8217;s words to their natural conclusion.</div>
<div>Now I realise that we need to balance that with a bit of healthy pragmatism. If we don&#8217;t get acknowedgement for the value that we add to the world around us (not just in monetary terms of course), then it is difficult to argue for resources to continue to do our work.</div>
<div>As in so many things, it is a matter of striking a balance. And that balance will shift on different issues.</div>
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		<title>Roy Lilley</title>
		<link>http://www.stuarteglin.com/2011/06/roy-lilley/</link>
		<comments>http://www.stuarteglin.com/2011/06/roy-lilley/#comments</comments>
		<pubDate>Wed, 08 Jun 2011 15:44:46 +0000</pubDate>
		<dc:creator>Stuart</dc:creator>
				<category><![CDATA[Blog posts]]></category>
		<category><![CDATA[Personal Development]]></category>
		<category><![CDATA[Things I found]]></category>

		<guid isPermaLink="false">http://www.stuarteglin.com/?p=1197</guid>
		<description><![CDATA[If you have taken the time to look at the “About” page on this website you will have seen that amongst other things I have a work role in the NHS in England. If you work in it too (and let’s face it that makes you one of 1.3million people, so it’s likely), then you [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.stuarteglin.com/wp-content/uploads/2011/06/roy-lilley.jpg"><img class="alignleft size-full wp-image-1198" title="roy lilley" src="http://www.stuarteglin.com/wp-content/uploads/2011/06/roy-lilley.jpg" alt="" width="80" height="108" /></a>If you have taken the time to look at the “About” page on this website you will have seen that amongst other things I have a work role in the NHS in England. If you work in it too (and let’s face it that makes you one of 1.3million people, so it’s likely), then you may be interested in the writings of Roy Lilley.</p>
<p>He’s an interesting guy. He used to be a Trust Chair and has worked as a consultant for a number of years. He has also written a number of really useful books for managers. All interesting stuff – but the thing that is really worth connecting with is his regular email that he sends out with perceptive insights into the ongoing changes in the NHS. You can subscribe to it by going to <a href="http://www.nhsmanagers.net/">www.nhsmanagers.net</a> .</p>
<p>He also has a book available for <a href="http://library.constantcontact.com/download/get/file/1102665899193-553/Top+Tipsver1+ver3.pdf" target="_blank">free download</a> which I particularly like – it is full of tips and ideas gleaned from a lot of the writers who I admire. I also like the format – and it has inspired me to get back to ‘The Coaching 30’ book which I have been writing for the last year. I’m motivated now to get on and finish the book – so, thank you Roy for giving that final push.</p>
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