The importance of scarcity

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I have an idea for an article which I am going to write. The title is “Being overwhelmed with musical choice – the importance of scarcity” and it will be about the dilemma created by the digital age. Thanks to the internet and digital files, there is more choice than we have ever experienced. This seems like an incredible opportunity. All that music, all those podcasts to listen to, all those audio books, all those text files.

But the down-side of all this is that we reach saturation point where it is no longer possible to take in everything that we collect. Look at the total time-span of all the material loaded onto the mp3 player and ask yourself whether you really do have the time to listen to everything that is on it.

The result of all this is that music and literature become disposable. I remember back in the 70s and 80s buying a vinyl record every so often and making a real commitment to listen to it and absorb it, get to know it. Now there are so many new albums being released every week. This democracy is great, but it does mean that only the truly and incredibly special gets through to my ears.

The resulting feeling reminds me of the feeling I used to get as a teenager late on a Saturday after I had been listening to the radio for a whole day and was just beyond saturation point, jaded and in desperate need of silence.

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