What do Innocent Drinks, Ben & Jerry’s and Robin Williams have in common?

Yes, today is launch day. I’ve broken all of the rules. Apparently, the idea is to get ready for book launch – prepare all your social media, have pre-release copies ready to share with people to get reviews on Amazon. Did I do any of that? No, it took so long to get to this point that I just pressed publish and the book is live on Amazon right now. Strangely, Amazon has decided that the book was published back in September 2016. OK, confession time – that would be my mistake as I forgot to change the publication date and now it is fixed and unchangeable. Oh well!

Here we are then, February 2017 and the book that I finished the first draft of in September 2015 during the Writing Marathon which I described here in the blog, is finally published. Since that first draft I have gone through a lot of redrafting, layout and basic design work. I taught myself how to make a book cover which was not as easy as I thought it would be. Then I have gone through the process of learning how to self-publish through CreateSpace. A few months ago I almost gave up as I hit the wall on pagination and page numbering problems. For a few weeks I had “ghost pages” that couldn’t be seen but were there in the number count. Very strange! After a few weeks of rehabilitation and a huge amount of support and badgering (thanks Su!) the book finally made it to the finishing line.

And that is where I am today. Wondering why I didn’t think about a marketing campaign before now. That process needs developing over the coming weeks. In the meantime, if you are interested, here is the description of the book from the back cover:

“The world is falling apart, governments are losing control of their economies and of their tax levying powers. With this backdrop, Stuart Eglin sets out to describe how values based working can act as an antidote to the problems we face. Beginning with his own experience and setting out a range of practical approaches that can be taken to develop a values base, Stuart also looks at large-scale examples of values based approaches and identifies some of the challenges that are faced by corporations. This is a practical book which shows how to develop a values based framework… ”

Here is the link to find it on Amazon. It should be appearing as a Kindle book in the next few days too. (Another formatting process to learn!)

Oh, and finally, if you would like to leave a review on Amazon that would be absolutely brilliant.

What do Innocent Drinks, Ben & Jerry’s and Robin Williams have in common? Well, the answer is in the book of course. It’s all to do with taking values base approaches to the way that we work.

You can also buy the book directly from this website here. Here ends the shameful piece of self-promotion. Thank you for reading.

Also published on Medium.